Jeffrey Thomas Ballard

Jeffrey Thomas Ballard, originating from South Bend, Indiana, currently distinguished as the Senior Director of the Partners & Alliances Program at Aerospike, encapsulates the essence of a global marketing executive. His repertoire is enriched with an extensive array of knowledge, profound industry experience, and a steadfast commitment to professionalism. Settled in Westfield, Indiana, with his partner Vicki and their two treasured dogs, his influence in the industry is profound, marked by a strategic orientation and hands-on expertise that collectively drive organizational prosperity, elevate revenue, and broaden market engagement.

His strategic prowess in fostering revenue growth and market expansion through the introduction of innovative products, the development of new channels, and the exploration of international markets is noteworthy. His focus on nurturing channels and establishing alliances has led to the development of leading-edge go-to-market partner programs, which are instrumental in enhancing sales development, facilitating technical enablement, and generating demand.

Before assuming his role at Aerospike, he made significant contributions as IBM’s Senior Director of Partners and Alliances in the Cloud division, orchestrating several key partner development initiatives. His tenure at EOH, a South African Distributor, as the lead for Market and Channel Development for Kofax Solutions further highlights his strategic significance. His collaborative ventures with notable technology firms such as Seagate Software, Symantec, FileNet, and Kofax underline his diverse capabilities and substantial contributions to the field.

Celebrated for Jeffrey’s adeptness in strategic planning, product launches, market development, channel expansion, and customer loyalty enhancement, his marketing insight has proven invaluable to Independent Software Vendors (ISVs), Value-Added Resellers (VARs), and Service Providers, aiding in their expansion and reach.

After graduating from Valparaiso University with a degree in communications, his expertise spans critical go-to-market strategies, encompassing channel marketing, product marketing, sales enablement, and more. His prowess in leadership and team building is highly regarded across the industry.

His entrepreneurial spirit is evident in his establishment of a marketing agency aimed at nurturing tech companies in their growth phases, alongside the launch of numerous products. His rich experience, marked by a significant period at IBM and extensive work with startups and high-growth companies, showcases his exceptional capacity for driving business growth. Furthermore, as an esteemed speaker on global platforms, he shares insights on marketing, customer engagement, personal development, and his keen interest in tiki culture, demonstrating his varied interests and depth of knowledge.

Ballard’s career achievements span multiple sectors, including financial services, telecommunications, manufacturing, and retail. He showcased his innovative approach to partner program development and marketing strategies, particularly during his stints at IBM and Aerospike, establishing him as a key industry figure.

Beyond his professional endeavors, he is passionately involved in activities that reflect his love for tiki culture, undertaking DIY projects related to his home tiki bar, engaging in photography, and scuba diving. An avid sports enthusiast, he supports Notre Dame football, the Los Angeles Lakers, and the Miami Dolphins and has a wide-ranging interest in pop culture.

Jeffrey Thomas Ballard’s dedication to community service is commendable, as he provides marketing and photography services to nonprofit organizations. He also contributes his expertise to the boards of the Irvine High School Boosters and the Harvard Square Homeowners Association, reflecting his commitment to societal welfare. Through his professional achievements and personal engagements, he stands as a beacon of excellence and dedication, significantly impacting both his field and the broader community.